On November 5, the World Gold Council's 2025 media event – the "Shenzhen Hard 24K Gold Appreciation Event" – was grandly held at the Luohu Shuibei International Center. The event gathered dozens of mainstream fashion, consumer, and industry media outlets, including CCTV Finance, Bazaar Jewelry, Men's Uno, and China Gold Jewellery, for a close-up appreciation of the exquisite aesthetics of hard 24K gold, witnessing the innovation and vitality of upstream enterprises in China's gold industry.

As a co-promoter for the World Gold Council's hard 24K gold initiatives, Gemhorn Jewelry was invited to this grand event. Its two luxurious gold sets, "Hundred Birds Paying Homage to the Phoenix" and "Splendid Years," made a dazzling appearance in the boutique appreciation area. These pieces embody Gemhorn's core craftsmanship and profound cultural heritage. Drawing inspiration respectively from the Chinese myth of "All Birds Paying Homage to the Phoenix" and the traditional Chinese cheongsam's frog fastenings and tassels, they utilize techniques like thread winding and mirror-finish gold to create dynamic contours. Combined with hand-brushed finishes or pearl accents to enrich layered details, they perfectly interpret a fashionable style that merges Eastern elegance with Western jewelry aesthetics.

  Furthermore, several new product series displayed by Gemhorn Jewelry skillfully employed core techniques such as gold color-gifting, automatic thread engraving, and hollow tubes, significantly enhancing the products' visual brilliance and three-dimensional lightness. This precisely aligned with the World Gold Council's product positioning for hard 24K gold as "exquisite and versatile," attracting the attention of attending media and fashion influencers for close appreciation.

Among them, the Color-Gifting Lucky Bead Chain Set won high praise from a media guest of Xinhua News Agency's Economic Information Daily for its fine workmanship and fashionable design, and was featured in an on-site recommendation during the interactive session. A Gemhorn product manager was invited to provide a professional interpretation of the product's craftsmanship and design philosophy.

At the event, a roundtable discussion featured Mr. Jia Shuchang, Head of Research, China at the World Gold Council, Ms. Jing Jing, a senior jewelry and fashion media professional, Mr. Chen Yi, General Manager of VML Commerce, and Mr. Wang Zhen, Curator of the Shenzhen Jewelry Museum. They deeply discussed the theme "'Hard Technology' and 'Soft Power' as Dual Drivers: The Path to Refined Innovation in the Gold Jewelry Industry," which highly aligns with Gemhorn Jewelry's exploration path in the field of intelligent jewelry manufacturing.

In promoting the hard 24K gold category, Gemhorn consistently adheres to a technology-driven approach with culture at its core, propelling the iteration and renewal of hard 24K gold products. Since pioneering its self-developed new material formula for hard 24K gold in 2017 (Patent No.: ZL2017 10657275.6), Gemhorn has continuously advanced the integration and innovation of craftsmanship. By combining the new hard 24K gold material with various modern techniques, it endows gold jewelry with a more fashionable expression characterized by being "harder, lighter, and brighter." In design, Gemhorn focuses more on consumers' scenario-based wearing needs and delves deeply into cultural connotations, allowing hard 24K gold jewelry to become an ideal accessory that carries cultural significance and evokes emotional resonance.

Through this appreciation event, Gemhorn Jewelry fully demonstrated its craftsmanship innovation and product appeal in the hard 24K gold field, further deepening interaction and exchange with industry partners and mainstream media. Looking ahead, Gemhorn will continue to uphold the development philosophy of intelligent jewelry manufacturing, drive product iteration through technological innovation, and actively participate in the global development of the hard 24K gold category.