*(Image source: CCTV-2 Finance Channel report)*

With high-quality colored gemstone resources diminishing and mining costs rising, colored gemstone prices have surged exponentially since H2 2022, recording over 30% growth last year. Concurrently, rising youth demand fuels market expansion. According to the Sino-Thai Colored Gemstone Price Index, China’s colored gemstone market reached RMB 31 billion in 2023, up 11% YoY.

Driven by "self-pleasure aesthetics" and "visual-first" consumption concepts, young buyers prefer versatile designs for daily wear and personal styling—demanding both quality and affordability. AIGS (Asian Institute of Gemological Sciences) data shows that in 2024:

• Rubies ≤2ct captured 61.6% market share (+2% QoQ)

• Sapphires accounted for 34.54% (+7.6% QoQ)
  This confirms that smaller-carat, high-visual-impact pieces resonate strongest with young consumers.

*(Image source: AIGS Douyin E-commerce "2023-2024 Jewelry Industry Trend Report")*

Gemhorn’s New Collections:

 Meeting Youth Needs, Connecting Lifestyle Scenes

Tight supply and rising prices challenge manufacturers’ cost control, while youth demand for unique designs tests innovation capabilities.

As a leading domestic colored gemstone producer, Gemhorn ensures supply stability through strategic partnerships with global gem suppliers. Internally, its expert R&D team swiftly adapts to trends, driving product evolution.

To engage young markets, deep consumer insight is essential. Gemhorn selects premium natural rubies/sapphires while integrating fashion aesthetics and emotional resonance into designs, creating meaningful personalized jewelry.

Key Strategies:

1. High Aesthetic Value + Lightweight Design
   Shifting gems from "investment collectibles" to "daily luxury" via:

• Cluster and composite settings

• Contrasting warm-cool hues (ruby/sapphire blends)
  Maximizing visual impact at accessible price points.

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1. Scenario-Based Styling
   Curated collections for diverse occasions:

• Instagrammable styles (vibrant, photogenic)

• Quiet luxury (minimalist elegance)

• Ultra-minimalism (refined simplicity)

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2. Thematic Cultural Narratives
   Integrating natural motifs (flora, butterflies, crowns, hearts) with gemstones to deliver symbolic meaning and emotional connection.

From trend analysis to design innovation, Gemhorn’s "high-visual, lightweight" philosophy delivers youth-centric colored gemstone masterpieces. New series including "Lucky Floral Tapestry" (幸运花锦), "Starlight Ripples" (星澜), and "Heartbeat" (心动) are now showcased at the Shuibei Golden Mansion 27F showroom. Visit us to experience these collections firsthand.